Coin Grading Question

[Pete]

I have always assumed a slabbed graded coin would cost a bit more than an unknown bullion coin.
Especially if graded MS-70 meaning Mint State Perfect - cannot get better than this.
Even an MS-69 is deemed near perfect.

Also the cost of having a coin graded would seem to be in the region of around £20 ( maybe less for volume users ).

Therefore how can EMK continually list the following Stock Horses  - pricing seems upside down ?
Why would anyone pay more for the non-graded coins ?

 

   

[PolarPanda]

I bought a couple of MS69 and MS70 2014 Stock Horses from them some time ago. It doesn't make any sense if you ask me. I also don't have any explanation... Just that it doesn't make sense...  

[Feltham]

The only thing I can think of is:

1. They made an error and haven't realised or

2. They want to get rid of their slabbed coins quicker so price them to look like your getting a deal and then they'll reduce the price of the standard version once all sold.