We Don’t Just Sell Coins, We Know Coins
With over 50 years in the coin and bullion trade, we really do know our stuff, although we learn new things every day! All of our team are trained in identifying fakes, grading coins and buying and selling all coins, bullion and jewellery.
We guarantee that every time you telephone Chard your call will be answered in-house by a trained member of staff - and if you should happen to get a trainee they will let you know and ask if you are happy to be a part of their learning journey.
Inform, Educate and Inspire
We would love to say that our motto is to "inform, educate and entertain” but unfortunately Lord Reith beat us to it at the BBC about 100 years ago, so our motto is “Inform, Educate and Inspire.”
Our websites are about a 50 / 50 split of information pages and product pages. We prefer to give our customers good quality, impartial information and advice, to help them come to the best decision, rather than use pushy hype and salesmanship.
In an industry where knowledge is key, we believe it is extremely important to be transparent, and we publish our premiums so they are there for all to see. We are happy to discuss our margins with anyone who asks and will not hide behind prices or complicated formulae.
It’s hard to believe that we have now been in business in sunny Blackpool for over 50 years. We have seen precious metal prices fall and rise, VAT added to investment products and then removed, the United Kingdom join and (possibly) leave the EU and we have seen nine prime ministers!
From our small beginnings, we have now developed into a multi-million-pound business, employing fifteen members of staff, serving customers all over the world and still working on the same basic principles.
2018 UK Bullion Dealer of the Year
For the fourth year in a row, we have been voted the UK Bullion Dealer of the Year. We are proud of our Blackpool roots and are determined to go the extra mile - the Golden Mile!
We're adding more items all the time to our website chards.co.uk. If there is something that you are looking for, please don't hesitate to contact us on 01253 343081, email us at info@chards.co.uk or send @ChardsCoinandBullionDealer a message.
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